Showing posts with label Reid Hoffman. Show all posts
Showing posts with label Reid Hoffman. Show all posts

Tuesday, April 10, 2012

The Start-Up of You by Reid Hoffman and Ben Casnocha

Are you an entrepreneur? Yes you are, or should be thinking of yourself as an entrepreneur if not already doing so is the case that Reid Hoffman and Ben Casnocha make in their new book The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career.  Hoffman, a former employee of Google and Paypay, is more widely recognized as a co-founder to Linked-In, the largest professional social network on the internet. Ben Casnocha is an accomplished author and entrepreneur.

The authors open the book by describing how much the world of work has changed in the last generation. Because company pension plans are now rarer then unassisted triple plays, more and more senior employees are postponing retirement which ultimately results in fewer opportunities for managers to continue their climb up the corporate ladder. Additionally fewer companies are able to provide their employees with training they need to make them more marketable.